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Regional Vision

A Regional Approach Leverages Opportunities for Drawing Visitors to the Landscape



Economic Growth

UGA researchers found that the rural counties surrounding Columbus have the strong potential to tap into a vibrant regional tourism economy by leveraging their significant natural and cultural resources. 


Regional Blueways

There are great opportunities to develop water trails, often referred to as “blue trails,” on a number of the beautiful rivers and creeks that flow through the River Valley Region. 


Regional Branding

The River Valley region has a distinct regional identity that could be leveraged to create a place brand strategy to encourage tourism and economic development. 

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